DREAM: Flexibility or nothing
From the very beginning, flexibility was the standard we measured everything we developed against. Anything less than a completely flexible coil was considered unacceptable.

INNOVATE: Everything inside had to change
There was simply no room for bulky or lumped components. That meant we had to rethink all of the interior electronics to come up with a solution that took up less space and worked more efficiently.

PROTOTYPE: The breakthrough of getting everything to work together
Our first working prototype was a simple, four-channel coil pieced together completely by hand. Even though it was only a glimmer of what AIR™ would eventually be, once we demonstrated how it worked, its potential captured the imaginations of our peers.

ITERATE: Fine tuning to perfection
After the initial prototype, we challenged ourselves to go one step further by making something that was elegant, yet functional with image quality that could rival, or potentially exceed traditional coils. In the end, we came up with something so fundamentally different than anything else in the industry that there would be no turning back.